Investing is all about ideas.
How you articulate them matters.
Why us
Content is a strategic asset. It helps drive engagement and build trust.
Our award-winning mix of editorial rigour, investment insight and creativity can help you connect with clients and stand out from the crowd.
Inside knowledge
Decades of in-house experience at top-tier asset managers mean we understand what you and your audiences demand.
Editorial quality
Proven ability to identify, shape and deliver compelling content with substance.
Commerciality
Blending commercial priorities with client insight is critical. We have a track record of delivering content that connects the two.
Our services
The asset management industry is commoditised. We create narratives that stand out.
Strategy and planning
As content directors, we understand your needs. Impossible briefs and expectations; misalignment between investment teams and sales. We are not magicians, but we can help.
Hero and campaigns
From digital copy and social campaigns to podcasts and video scripting, we can help elevate and optimise your content mix.
Always-on support
Our experience stretches across all asset classes and client segments. From blogs and interviews to white papers and weighty reports, we’ve done it all.
Product marketing
There are only so many words in the dictionary. Despite what some investment firms think, great product marketing is about far more than three thesaurus-inspired USPs.
Client testimonials
Dont’t take our word for it – here’s what others say:
I’ve been covering Asia institutional for 15 years; I’ve never seen a response like this.
Tom Clapham
Institutional Sales, Asia, ex Aviva Investors
I have no hesitation in recommending Rob.
Euan Munro
ex-CEO, Aviva Investors
Rob and James are a brilliant double act. Their content strategies and underlying assets genuinely stand out from the crowd.
Isla MacKenzie
ex-CMO at Aviva Investors and UBS Asset Management
Our founders
Decades in finance taught us one thing: stories matter
James Whiteman
James has led content and client communications teams at Aberdeen AM, UBS AM and Aviva Investors. His expertise lies in crafting award-winning global thought leadership and marketing content that resonates with institutional and wholesale audiences.
He has a strong passion for sustainability and diversity, equity, and inclusion. These are best evidenced by the publication Against our nature, and his work on social mobility through the Diversity Project.
Rob Davies
Rob spent the first half of his career as a financial journalist, writing for the likes of Risk, Credit, IFR and FinanceAsia, before moving into corporate communications with Nomura.
He subsequently held marketing communications and content strategy leadership roles at Aviva Investors and Muzinich & Co.
Rob brings editorial credibility, commercial acumen and investment insight.
Our content manifesto
Words. Ideas. Investing.
Perhaps having hung around too many creative agencies over the years, we decided an early priority should be to write a manifesto. By laying down in words what we stand for and aspire to, we now have a constant North Star to help keep us honest.
Get in touch
Whether it’s strategy or storytelling, let’s talk content
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